LTA partners with Murray’s Hexagon Cup team
LTA/Murray Hexagon Cup team
Andy Murray’s Team AD/vantage is partnering with the Lawn Tennis Association (the governing body of padel in Britain) to help accelerate padel’s growth across the country.
The collaboration looks to raise awareness, grow participation and showcase Britain’s padel participation on an international stage. The partnership will continue beyond The Hexagon Cup this week, including ‘activations and content collaboration’ in the year ahead.
“We’ll be working with Team AD/vantage throughout the year on further opportunities as we aim to inspire players of all ages and abilities to pick up a racket and enjoy the sport.”
- Tom Murray, LTA Head of Padel
Tom Murray, Head of Padel at the LTA, said: “Padel is one of the fastest-growing sports in Britain, and we’re delighted to be working with the Hexagon Cup to raise awareness and demonstrate the potential padel has. We’ll be working with Team AD/vantage throughout the year on further opportunities as we aim to inspire players of all ages and abilities to pick up a racket and enjoy the sport.”
As part of the partnership, Team AD/vantage will look at expanding its presence in Britain, introducing more communities to padel and encouraging greater participation.
Arran Yentob, co-owner of Team AD/vantage, said: “This partnership is a great opportunity to show how Britain can play a key role in the global padel community and to work together to further bring world-class padel to new audiences at home.”
Padel court numbers are now at 688, according to the LTA, and participation numbers at more than 200,000 people. 🎾
